NEWS BRIEFS

Amra has been appointed to represent The Wharf, Trinity Mirror’s free weekly newspaper for the Canary Wharf office community. The 37,000-distribution paper was previously served nationally by Mirror Regional Sales. Amra represents the South London Press and Mercury Group, whose titles include the Greenwich Borough Mercury. Its local advertising is sold by an in-house team. Head of sales Tony Cornell said business was booming: ’Average weekly revenue has doubled since I joined in the summer.’

Amra has been appointed to represent The Wharf, Trinity Mirror’s

free weekly newspaper for the Canary Wharf office community. The

37,000-distribution paper was previously served nationally by Mirror

Regional Sales. Amra represents the South London Press and Mercury

Group, whose titles include the Greenwich Borough Mercury. Its local

advertising is sold by an in-house team. Head of sales Tony Cornell said

business was booming: ’Average weekly revenue has doubled since I joined

in the summer.’





News International has selected New PHD-owned agency Rocket to handle

the strategy for its new interactive arm. Rocket saw off competition

from Unity and Michaelides & Bednash to win the account, which is

rumoured to be worth around pounds 10 million.





BJK&E Media has scooped the whole of the pounds 4 million Scott’s Garden

Care media account. BJK&E saw off rival bids from Carat and BMP OMD to

win the extra business and consolidate its existing Miracle-gro and

Weedol accounts. The new business was previously handled by Carat.

Scott’s plans to increase its media spend to pounds 6 million next

year.





The Big Issue in Scotland is to publish a new paper to be sold by the

homeless. No Borders will be sold in Poland, the Czech Republic and

Romania, and later in Croatia and Bulgaria. Advertising is on sale in

both Scotland and the Central and Eastern European regions. No Borders

hopes to attract ads from corporate organisations expanding into the

region. The paper launches in Budapest on 14 December.





The International Herald Tribune is pouring millions into a new website

in a move to combat traditional print rivals in the online arena. With

the Financial Times announcing plans to invest pounds 40 million in

ft.com over the next three years and TheStreet.com launching in the UK

next year, IHT.com faces considerable pressure to upgrade its site. The

online ad sales team is also expected to be strengthened as part of the

move.





24/7 Europe, the online ad network, has signed an exclusive contract

with Belgacom Skynet to provide global sales representation for Belcast,

Belgium’s largest portal. Previously, advertising for the site was

handled by two separate sales agencies. Under the year-long agreement,

24/7 will handle all advertising for the site, providing online banners,

sponsorships, e-commerce and marketing solutions for all language

versions (French, Dutch and English).





City Financial Communications has poached two ad managers from the

Financial Times to staff its proposed consumer weekly. Becky Dunn joins

from Investment Adviser, published by FT Business Magazines, and Bonney

James joins from the FT classified department. It is understood that the

new title will compete with Investor’s Chronicle.





Ginger Media Group has announced its November year-on-year turnover is

up 34 per cent to over pounds 7.5 million, with increases across all the

group’s media businesses. Virgin Radio pulled in its highest ever number

of advertisers, while Ginger Television launched two shows, Red Alert

and The Priory. Ginger Online claims its strongest month ever, with the

introduction of an interactive media player and promotions for Queen,

PowerGen and EMI.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).