NEWS BRIEFS

Former Travel Weekly display sales executive Mick Mason has joined WebWeekends.co.uk, a travel website, and intends to recruit a five-strong team within a year. WebWeekends, which is set to launch in May, claims to be the UK’s first and only online directory of themed and packaged weekend breaks. It offers everything from country holidays to weekends away on Concorde. Mason said he expected to begin recruiting sales representatives ’within a couple of months of the launch’. The site has a marketing budget of pounds 250,000 - provided by private sources - to see it through its launch, but it hopes to secure venture capital funding to increase this figure to pounds 1 million.

Former Travel Weekly display sales executive Mick Mason has joined

WebWeekends.co.uk, a travel website, and intends to recruit a

five-strong team within a year. WebWeekends, which is set to launch in

May, claims to be the UK’s first and only online directory of themed and

packaged weekend breaks. It offers everything from country holidays to

weekends away on Concorde. Mason said he expected to begin recruiting

sales representatives ’within a couple of months of the launch’. The

site has a marketing budget of pounds 250,000 - provided by private

sources - to see it through its launch, but it hopes to secure venture

capital funding to increase this figure to pounds 1 million.





Integrated marketing agency Zed Media - part of Zenith Media - is

handling media planning and buying for the launch of Littlewoods

Leisure’s betting and gaming website Bet247. The media strategy focuses

on the national press, racing press and online advertising. Creative is

through D’Arcy and IMP, which designed the site along with its new-media

division Bluemarble.





Carlton Television has clinched a five-figure deal with the Carlton

Online website Popcorn to sponsor a new late-night film review show,

Movie Nights. Popcorn marketing executive Lisa Perkinson confirmed other

sponsorships were in the pipeline and said these would be used

’tactically throughout the year’.





The Radio Authority has confirmed its acceptance of the acquisition of

Ginger Media by the Scottish Media Group, provided there is no

conditional selling of advertising between Virgin 1215AM and any other

SMG companies. SMG-owned media include the Glasgow Herald, the Evening

Times and the Sunday Herald newspapers.





Tobacco advertising is to be banned in newspapers and magazines in Eire

from this summer, along with sports sponsorship by cigarette companies.

The Irish government was due to block tobacco print advertising in 2001;

bringing the ban forward puts it two years ahead of the EU’s proposed

pan-European prohibition. Imported UK newspapers will still be able to

carry tobacco ads until the EU directive takes effect. Last year,

tobacco companies spent pounds 3.5 million on advertising in newspapers

and magazines. Tobacco ads on posters have been banned in Ireland since

the early 80s.





The Sunday Telegraph has succeeded in maintaining circulation figures at

an even keel following a 10p increase in its cover price on 6 February.

The newspaper’s ABC figures published last month for January 2000 were

incorrect. The error has now been verified by auditors and the correct

January figures have been published in the February ABCs. The

circulation for January should have been recorded as 822,931, an

increase of 2,578 on the previous month, but was instead listed as

815,093. The revised circulation figures for the month show a drop of

just 0.26 per cent from the previous month.





Procter & Gamble has signed a deal with TDI Impact to advertise Ariel

Hygiene at Earl’s Court station during the Ideal Home Show, which runs

from 16 March to 9 April. Ads for the washing powder will dominate the

exit and approach to the station, which is expected to carry an extra

300,000 people during the show. Space was booked by Starcom.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).