News Briefs

The Radio Authority is inviting applications for a digital multiplex licence for Leeds and its surrounding areas. The zone served by the licence allows potential coverage of an adult (aged 15+) population of up to one million people, broadly corresponding to the coverage of the existing ’first generation’ Leeds-based local radio stations.

The Radio Authority is inviting applications for a digital

multiplex licence for Leeds and its surrounding areas. The zone served

by the licence allows potential coverage of an adult (aged 15+)

population of up to one million people, broadly corresponding to the

coverage of the existing ’first generation’ Leeds-based local radio

stations.



Following months of speculation Talk Radio announced last Friday that it

had bought Independent Radio Group, the regional operator that includes

Scot FM and Wire FM, for pounds 21.4 million.



The internet’s standards watchdog has agreed to bring into line the

frequency of electronic media audits. The Joint Industry Committee for

Web Standards says that from 1 January audits will be carried out once a

month. This will enable sites to prove their effectiveness to

advertisers, and comes as ACNielsen prepares to roll out its internet ad

effectiveness measurement service.



Manning Gottlieb Media has won the pounds 7 million media planning and

buying account for TheTrain.com, the ticket booking website owned by

Virgin Trains and Stagecoach. The campaign begins on 30 October,

encompassing TV, radio, outdoor and online ads.



Initiative Media’s new IT arm Initiative.com has revealed the results of

a pan-European study of internet usage. The research, entitled

Cyberscan, shows that 27 per cent of European adults now use the

internet, 9 per cent every day and 27 per cent weekly. The average user

is 33 years old and 40 per cent of users are now women.



Kellogg’s has returned to sponsorship with its latest breakfast cereal,

Crispix. The deal involves Michael Barrymore’s new show, Kids say the

Funniest Things, which goes on air 31 October on ITV. The move forms

part of a brand launch that includes TV, press and poster campaigns.



Virgin Records has appointed Zinc, a new-media agency, as strategic

consultant. Virgin is currently discussing plans for a Spice

Girls-branded free ISP.



Northcliffe Newspapers is to launch The Latest, a national entertainment

magazine. The magazine will carry national news and local listings, and

expects to compete with titles such as Time Out and City Life whilst

also attracting national advertisers. The Latest will be published

monthly and aims to attract upwards of 100,000 readers.



PlayStation Plus has relaunched in a bid to attract a younger

readership. The title has a current ABC rating of 61,000 in a market

that has fallen 7 per cent. It is hoping to increase its audience share

with a core of 15- to 17-year-old males, but faces stiff competition

from 16 other PlayStation titles.



Golden Rose Communications is to change its name to Jazz FM to reflect

the radion stations it runs in London and the North-west. GRC’s losses

in the nine months to 30 June were pounds 2 million, however turnover

was up 14 per cent to 2.8 million.



Automotive Supplier TWR Group has a new sponsorship deal with Baan

Company. Baan will sponsor a range of TWR racing projects including the

Arrow Grand Prix team, whose cars carry the Baan logo on their side

pods.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).