I-level, the online planning and buying agency, has been appointed
by start-up Music3w.com to handle its pounds 1 million online spend this
year. Music3w will act as the umbrella for a range of band-related
websites. Each site will offer news, interviews, music samples, tickets,
CDs and merchandise, all of which will be powered through the Music3w
host site. The launch is scheduled for May 2000 and offline media
planning and buying is being handled by John Ayling & Associates.
Primesight, Britain’s third largest roadside six-sheet contractor, is
offering a free site check for all campaigns that exceed pounds 75,000
in value for a two-week booking. Clients can opt to have up to 25 per
cent of their panels inspected and can also select the company that
carries out the inspection.
The Sunday Telegraph Magazine is running a four-week partwork entitled
The Great Escape 2000, aimed at Londoners who would prefer to live in
the country. Each 16-page installment focuses on an area outside London
and includes information on season-ticket prices, train frequencies,
local schools and details of specific local interest. The Great Escape
2000 will be supported by radio advertising and an in-paper
token-collect promotion offering the chance to win a country
Starcom Motive Partnership has picked up the pounds 10 million media
planning and buying brief for the online car import company
OneSwoop.com. The campaign is due to break in mid-April, and the account
is being headed by Starcom Motive’s group director Ago DiFalco. OneSwoop
offers discounts of up to 40 per cent on UK car prices.
The Landscape Channel has decided to sell advertising for the first
time. The network, which broadcasts to approximately 1.6 million homes
across Europe, has appointed regional sales house TMH to sell its
airtime. The Landscape Channel positions itself as the station that
’shows the beauty of the natural world to the accompaniment of the
world’s greatest composers’. It hopes to attract advertisers to its
’green’ and ’low stress’ environment.
Emap East is to launch a twice-yearly spin-off of The Face. The title,
codenamed Project Pop, will appear on the newsstands in the autumn. Ad
space in Project Pop will be sold by Emap’s centralised consumer sales
TDI Europe has acquired French outdoor contractor Giraudy for pounds 270
million. Giraudy owns 70,000 panels across France as well as a small
number in Spain. TDI also recently acquired Finnish outdoor company
Liikkuvat Mediat Oy, giving it the exclusive rights to sell bus
advertising in Finland.
Sunday Business is being printed from The Scotsman Publications’
printing presses as the newspaper bids to increase its sales north of
the border. An initial target of 5,000 has been set, which will increase
to 7,500 by the end of the year. The drive is being supported by a
pounds 250,000 TV and radio campaign through MediaCom TMB.
Worldwide Magazine Marketplace, a forum that aims to bring together
partners in print and electronic publishing from around the world, will
take place on 27-28 November at the Royal Lancaster Hotel in London. For
details, telephone 020-7917 7784.