NEWS BRIEFS

I-level, the online planning and buying agency, has been appointed by start-up Music3w.com to handle its pounds 1 million online spend this year. Music3w will act as the umbrella for a range of band-related websites. Each site will offer news, interviews, music samples, tickets, CDs and merchandise, all of which will be powered through the Music3w host site. The launch is scheduled for May 2000 and offline media planning and buying is being handled by John Ayling & Associates.

I-level, the online planning and buying agency, has been appointed

by start-up Music3w.com to handle its pounds 1 million online spend this

year. Music3w will act as the umbrella for a range of band-related

websites. Each site will offer news, interviews, music samples, tickets,

CDs and merchandise, all of which will be powered through the Music3w

host site. The launch is scheduled for May 2000 and offline media

planning and buying is being handled by John Ayling & Associates.





Primesight, Britain’s third largest roadside six-sheet contractor, is

offering a free site check for all campaigns that exceed pounds 75,000

in value for a two-week booking. Clients can opt to have up to 25 per

cent of their panels inspected and can also select the company that

carries out the inspection.





The Sunday Telegraph Magazine is running a four-week partwork entitled

The Great Escape 2000, aimed at Londoners who would prefer to live in

the country. Each 16-page installment focuses on an area outside London

and includes information on season-ticket prices, train frequencies,

local schools and details of specific local interest. The Great Escape

2000 will be supported by radio advertising and an in-paper

token-collect promotion offering the chance to win a country

cottage.





Starcom Motive Partnership has picked up the pounds 10 million media

planning and buying brief for the online car import company

OneSwoop.com. The campaign is due to break in mid-April, and the account

is being headed by Starcom Motive’s group director Ago DiFalco. OneSwoop

offers discounts of up to 40 per cent on UK car prices.





The Landscape Channel has decided to sell advertising for the first

time. The network, which broadcasts to approximately 1.6 million homes

across Europe, has appointed regional sales house TMH to sell its

airtime. The Landscape Channel positions itself as the station that

’shows the beauty of the natural world to the accompaniment of the

world’s greatest composers’. It hopes to attract advertisers to its

’green’ and ’low stress’ environment.





Emap East is to launch a twice-yearly spin-off of The Face. The title,

codenamed Project Pop, will appear on the newsstands in the autumn. Ad

space in Project Pop will be sold by Emap’s centralised consumer sales

team.





TDI Europe has acquired French outdoor contractor Giraudy for pounds 270

million. Giraudy owns 70,000 panels across France as well as a small

number in Spain. TDI also recently acquired Finnish outdoor company

Liikkuvat Mediat Oy, giving it the exclusive rights to sell bus

advertising in Finland.





Sunday Business is being printed from The Scotsman Publications’

printing presses as the newspaper bids to increase its sales north of

the border. An initial target of 5,000 has been set, which will increase

to 7,500 by the end of the year. The drive is being supported by a

pounds 250,000 TV and radio campaign through MediaCom TMB.





Worldwide Magazine Marketplace, a forum that aims to bring together

partners in print and electronic publishing from around the world, will

take place on 27-28 November at the Royal Lancaster Hotel in London. For

details, telephone 020-7917 7784.



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