NEWS BRIEFS

The Audit Bureau of Circulations has expanded the options offered by its Standard Certificate of Circulation to enable business titles reporting to June 2000 to include demographic data. The expansion will enhance the certificate’s usefulness as a targeting tool for advertisers and agencies. It will also allow business-to-business titles to differentiate their publications.

The Audit Bureau of Circulations has expanded the options offered

by its Standard Certificate of Circulation to enable business titles

reporting to June 2000 to include demographic data. The expansion will

enhance the certificate’s usefulness as a targeting tool for advertisers

and agencies. It will also allow business-to-business titles to

differentiate their publications.





Bill Apfelbaum, the inspirational chairman of TDI Worldwide, has left

the company to set up an internet business. Apfelbaum is credited with

being the author of one of the great business turnaround stories, taking

charge of TDI when it was making a dollars 100 million loss and

transforming it into a hugely profitable business. He has distanced

himself from the day-to-day running of the business for some time,

having handed over the presidency of the company to Don Allman last

September. He will not be replaced.





ITN has confirmed it is to launch a 24-hour news channel in partnership

with the cable operator NTL (Media Business, 1 November). The

ITN-branded channel will roll out across NTL’s cable network and be

beamed to satellite viewers via Astra, enabling Sky Digital subscribers

to receive the channel. The service will go up against Sky News - the

pioneer of 24-hour news - and BBC News 24, which has been broadcasting

for two years. However, NTL and ITN hope to distinguish the new venture

by offering an interactive element to the channel.





Eve Pollard’s new women’s magazine, due to hit the newsstands at the

beginning of April, has been given the title Aura. Targeting women over

30, the magazine - published by Parkhill Publishing - is expected to

have a print run of more than 200,000 copies. Zenith Media will handle

the launch.





IPC Music & Sport’s weekly music title Melody Maker is to launch a

microsite on sister title NME’s website nme.com. The site launch follows

the revamp of the magazine in October. Melody Maker dropped 20.4 per

cent of its readership year on year, according to the most recent ABCs,

although IPC claims that it has experienced a ’sharp rise in sales’,

since the relaunch.





Esquire magazine is preparing to launch a brand-building sport

supplement. The first edition of Esquire Sport Quarterly will be

walleted with the June edition of Esquire, which will be published on 15

May.





PetsOnTheBrain.com, the latest entrant to the competitive online pet

product market, will launch in the spring. The company has appointed

Zenith Media Worldwide for strategic planning and media buying.

PetsOnTheBrain will go live in the UK initially, with an international

roll-out to be completed within six months.





Walker Media has scooped the pounds 6 million launch campaign for Inter

Lotto, the daily lottery game due to appear in the UK in May. US company

Inter Lotto aims to challenge Camelot’s stranglehold on the lottery

market with its daily games. The venture will initially roll out across

Manchester, Lancashire, Cheshire and Yorkshire, and will be accompanied

by a cross-media campaign. Inter Lotto hopes to launch nationwide by the

end of the year.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).