The British Design and Art Direction president’s award was presented to
Paul Arden at the Grosvenor House Hotel last week by this year’s D&AD
president, Graham Fink.
There was an agonisingly long wait as Arden had to be fetched from Chez
Nico, a nearby restaurant, to receive the award. A family reunion was
invented as a pretext to lure him back to the country from a job in
When he accepted the award from Fink, Arden was heard to mutter: ‘I
didn’t think you liked me.’
Arden, the former Saatchi and Saatchi executive creative director, made
his debut as an independent commercials director in November 1993. His
directing credits include the Colgate ‘kiss’ ad for Young and Rubicam,
Diamond White spots for Grey, work on BT and Right Guard and, most
recently, Kellogg’s films for J. Walter Thompson.
In July 1993, he set up his own production company, Arden Sutherland-
Dodd, with the producer, Nick Sutherland-Dodd.
Tim Mellors, who, with Fink, was a joint creative director of GGT, said:
‘Paul and Graham are very similar. They are both from the ‘advertising
as art’ school.’