NEWS: Brook leaves Guardian for Channel 5

Channel 5, the terrestrial TV channel due to launch at the beginning of next year, has snapped up the Guardian Media Group’s marketing director, David Brook, to be its marketing chief.

Channel 5, the terrestrial TV channel due to launch at the beginning of

next year, has snapped up the Guardian Media Group’s marketing director,

David Brook, to be its marketing chief.



Brook is set to join the Channel 5 board within the next few weeks after

nine years in the Guardian’s marketing department.



One of his main responsibilities will be hiring an agency to oversee the

launch of the station. A number of shops and media specialists have

already had initial conversations with the channel, but Brook is

expected to stage an official hunt for an agency as soon as he arrives.



During his time at the Guardian, Brook oversaw the 1988 launch of the

Weekend Guardian, the second section of the Saturday paper, and the

high-profile ‘The’ ad campaign in 1990 through Publicis. Brook also took

charge of the launch of the paper’s tabloid second section, G2, and the

pocket-size listings magazine, the Guide.



In addition to the Guardian’s marketing activity, Brook was responsible

for the marketing of the Observer and the Guardian Media Group’s

broadcasting activities. The Guardian Media Group is expected to be one

of Channel 5’s leading programme suppliers.



Brook said that there are strong parallels between the 80s revolution in

the newspaper market and the changes now being experienced in the

television market.



‘This increased competition for viewers and advertisers is the best

environment for strong, competitive marketing ideas,’ he said.



Channel 5 is expected to be positioned as a mainstream yet contemporary

channel, and Brook will have a wide marketing brief.



Stephen Palmer, Brook’s deputy at the Guardian, is tipped to succeed

him.



Headliner, page 20



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