Channel 5, the terrestrial TV channel due to launch at the beginning of
next year, has snapped up the Guardian Media Group’s marketing director,
David Brook, to be its marketing chief.
Brook is set to join the Channel 5 board within the next few weeks after
nine years in the Guardian’s marketing department.
One of his main responsibilities will be hiring an agency to oversee the
launch of the station. A number of shops and media specialists have
already had initial conversations with the channel, but Brook is
expected to stage an official hunt for an agency as soon as he arrives.
During his time at the Guardian, Brook oversaw the 1988 launch of the
Weekend Guardian, the second section of the Saturday paper, and the
high-profile ‘The’ ad campaign in 1990 through Publicis. Brook also took
charge of the launch of the paper’s tabloid second section, G2, and the
pocket-size listings magazine, the Guide.
In addition to the Guardian’s marketing activity, Brook was responsible
for the marketing of the Observer and the Guardian Media Group’s
broadcasting activities. The Guardian Media Group is expected to be one
of Channel 5’s leading programme suppliers.
Brook said that there are strong parallels between the 80s revolution in
the newspaper market and the changes now being experienced in the
‘This increased competition for viewers and advertisers is the best
environment for strong, competitive marketing ideas,’ he said.
Channel 5 is expected to be positioned as a mainstream yet contemporary
channel, and Brook will have a wide marketing brief.
Stephen Palmer, Brook’s deputy at the Guardian, is tipped to succeed
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