NEWS: BST-BDDP highlights speedy relief in Lemsip campaign

BST-BDDP has given the Lemsip brand a modern twist with a 30-second spot for its new PowerPlus remedy.

BST-BDDP has given the Lemsip brand a modern twist with a 30-second

spot for its new PowerPlus remedy.



The ad, which was directed by the Tomato directors, Graham Wood and

Jason Kedgley through Helen Langridge Associates, features shots of

racing cars, aeroplanes and space ships, as a voiceover narrates a

history of the century.



It explains how man has always been obsessed by speed and making things

go ever faster, and that even a bout of the flu can’t slow him down.



It then goes on to explain that Lemsip Power Plus works quickly because

it is absorbed faster than other remedies. The endframe shows the pack

and the strapline: ‘No stronger remedy for cold and flu symptoms has

ever been available without prescription.’



Reckitt and Colman, which owns the Lemsip brand, has traditionally

positioned it as a soothing cold treatment but is now aiming for a

modern brand image.



Paul Leeves, the executive creative director of BST-BDDP, said: ‘From

the land speed record to Lemsip Power Plus, we want things to work fast.

Tomato has squashed 100 years into 30 seconds beautifully.’



The film was written by the BST creative director, Tom Hudson, and art

directed by Leeves. Media buying is through TMD Carat.



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