NEWS: BST-BDDP picks up creative for Hasbro ‘activity’ toy sector

Hasbro, the world’s biggest toy company, has appointed BST-BDDP as the European agency for its activities sector, which includes games such as Spirograph, Fantastic Flowers, Get Set and Super Sticker Factory.

Hasbro, the world’s biggest toy company, has appointed BST-BDDP as the

European agency for its activities sector, which includes games such as

Spirograph, Fantastic Flowers, Get Set and Super Sticker Factory.



The appointment - part of a continuing realignment of Hasbro’s European

advertising arrangements into Griffin Bacal/DDB and the BDDP network -

deprives Griffin Bacal of the creative assignment for the activities

sector.



Griffin Bacal continues to handle media for the activities sector in the

UK and, for the time being, across Europe. Griffin Bacal also handles

the creative for Hasbro’s two principal divisions - toys, which includes

Sindy and Action Man, and games, which includes Trivial Pursuit.



BST was appointed the lead creative agency for Hasbro’s Playskool and

Play-doh brands across Europe in August 1995. The two brands, which fall

into the pre-school sector, are now to be grouped more closely with the

activities sector.



BST and Hasbro are in discussions about when the agency’s first work

will break for the activities brands. However, Griffin Bacal will handle

the 1996 pre-Christmas TV burst, for which work is already well

underway.



Tim Nicholls, a partner at BST, said the agency’s latest win reflects

Hasbro’s long-term commitment to the activities sector following the

purchase of the Spanish toy company, Mediterraneo, this year.



He said: ‘This is the major growth sector of Hasbro’s European business

for the next ten years. It is always very flattering to win business

from existing clients.’



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