NEWS: Burdett undertakes branding role after Flextech expansion

Flextech Television has moved to create a new corporate marketing function to underline the Flextech brand, and has expanded the role of Richard Burdett to fill it.

Flextech Television has moved to create a new corporate marketing

function to underline the Flextech brand, and has expanded the role of

Richard Burdett to fill it.



Burdett, the vice-president of advertising sales at Flextech Television,

will take on responsibility for the development of Flextech’s corporate

brand and marketing activity.



Burdett’s title will be vice-president sales and marketing, and he will

continue to oversee the strategic direction of the company’s advertising

sales operation.



However, to accommodate his new brief, Burdett will be handing over day-

to-day control of the sales operation to the company’s sales controller,

Tony Wheble.



Flextech has interests in 15 channels around Europe and is in the

process of taking control of the satellite channels, UK Gold and UK

Living.



The company’s expansion - it recently tied up a deal with the BBC to

create a number of subscription TV channels in the UK - has fostered the

need for corporate branding to cut through any confusion about

Flextech’s interests.



Burdett has also been involved in appointing an agency to handle launch

advertising for the BBC/Flextech channels.



The pitch-list for the account has now been whittled down to two - BST-

BDDP and Leagas Delaney.



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