Flextech Television has moved to create a new corporate marketing
function to underline the Flextech brand, and has expanded the role of
Richard Burdett to fill it.
Burdett, the vice-president of advertising sales at Flextech Television,
will take on responsibility for the development of Flextech’s corporate
brand and marketing activity.
Burdett’s title will be vice-president sales and marketing, and he will
continue to oversee the strategic direction of the company’s advertising
However, to accommodate his new brief, Burdett will be handing over day-
to-day control of the sales operation to the company’s sales controller,
Flextech has interests in 15 channels around Europe and is in the
process of taking control of the satellite channels, UK Gold and UK
The company’s expansion - it recently tied up a deal with the BBC to
create a number of subscription TV channels in the UK - has fostered the
need for corporate branding to cut through any confusion about
Burdett has also been involved in appointing an agency to handle launch
advertising for the BBC/Flextech channels.
The pitch-list for the account has now been whittled down to two - BST-
BDDP and Leagas Delaney.