NEWS: Burnett chief stresses top priority for media

Leo Burnett has promoted Nick Brien, its executive media director, to the new role of managing director in a move that underlines the full service agency’s commitment to media.

Leo Burnett has promoted Nick Brien, its executive media director, to

the new role of managing director in a move that underlines the full

service agency’s commitment to media.



Brien takes over the commercial management of the agency as well as

retaining general management for a number of key clients, reporting to

Steve Gatfield, who remains chief executive.



At the same time Leo Burnett has restructured its senior media team

following Brien’s promotion.



David Connolly, one of two broadcast directors at Burnetts, and Richard

Beaven, a media group director, will split Brien’s UK media role between

them as joint executive media directors. Marie Oldham, also a group

media director, takes on the new title of strategic planning director.



Connolly and Beaven will divide their responsibilities between broadcast

and non-broadcast media respectively. Connolly will continue to oversee

the P&G scheduling unit, but relinquishes day-to-day control to Sian

Twynam and Tony Emment.



Andy Zonfrillo continues as broadcast director, while M. T. Doran

remains group media director in charge of the shop’s biggest client,

McDonald’s. Simon Francis will stay in charge of Kellogg’s, while Saskia

Baguley is promoted to group head on P&G and KP, although Beaven will

continue to oversee the KP account.



Mel Varley, the deputy media director, moves into a European role as one

of two regional media directors reporting directly to Brien, who retains

his role as executive regional media director.



Varley is one of seven new recruits bolstering Burnetts’ European media

offer. She will work alongside Liz Workman, who has returned to the UK

from running Burnetts’ P&G unit in Mexico.



Brien stressed the evolutionary nature of the changes and added that his

own promotion was proof of the seriousness with which the agency took

media.



‘It will be held no higher than any of the other core competencies, but

it will be on an equal footing,’ he said. ‘That is what is missing in

other full-service agencies.’



Headliners, p21



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