NEWS: BVA commercial to tackle video piracy with gritty warning

The British Video Association has launched an attack on video piracy with a tough film alerting the public to the hazards of buying cheap films at markets and car-boot sales.

The British Video Association has launched an attack on video piracy

with a tough film alerting the public to the hazards of buying cheap

films at markets and car-boot sales.



The 60-second film, written and directed by John O’Donnell, features a

spiky exchange between a market stallholder and a disgruntled customer.



The customer tries to return a copy of Trainspotting, the recent British

film, which he had bought from the market a few days earlier. He

complains that the film has appalling sound and that the picture is

unwatchable. The stallholder gives him short shrift. Through a mouthful

of hamburger, he tells the customer sarcastically: ‘Yeah, there’s no

trains in it either. I suppose that’s my fault as well.’



He refuses to give the man a refund because he has no receipt. The film

ends with a voiceover warning: ‘Take care. Most pirate videos are

unwatchable. And there’s no comeback. If you buy a pirate, you’re sunk.’



The ad will run nationally in cinemas this autumn and possibly on BSkyB.

It will also precede movies on legal videotapes sold from the end of

September.



The BVA claims that many pirate videos are recorded in the back of

cinemas using a camcorder and that video piracy cost the industry pounds

250 million in lost sales last year.



The new ad replaces last year’s BVA anti-piracy commercial, which

established the link between organised crime, such as drug trafficking,

and video piracy.



Lavinia Carey, director general of the BVA, said: ‘The commercial we ran

last year was aimed at a different audience - at parents who might buy

cheap children’s videos. The new ad is aimed at the youth market - at

people who wouldn’t be moved by the fact that they are helping to fund

drug rackets, but more by the thought that the film might be

unwatchable.’



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