NEWS: Campaign expands global content and reveals new line-up

Campaign this week unveils several new editorial initiatives, and a number of staff appointments.

Campaign this week unveils several new editorial initiatives, and a

number of staff appointments.



The new International section, sponsored by Reader’s Digest

International, includes features on major media owners and the best

clients and creatives around the world (p27). International will run in

a four-week cycle with Campaign’s other sections - Craft, Integrated and

Interactive.



Following industry and national media interest in our recent ‘Nation’s

Favourite Ads’ feature (Campaign, 15 March), we have worked with the

market research company, Audience Selection, to introduce a new survey,

‘The People’s Jury’ (p16) which will run every four weeks to coincide

with the Interna-tional section.



The Business Performance League now moves to the inside back page of the

magazine and expands to include 30 agencies (p67). It will share the

page with a new column, ‘Backbite’, written on alternating weeks by

Campaign’s deputy editor, Caroline Marshall, and the newly promoted

associate editor (media), Claire Beale.



Meanwhile, the news editor, Belinda Archer, will leave the magazine to

go freelance this week after nearly six years at Campaign. She will,

however, be our new Diary editor. Archer is succeeded as news editor by

John Owen, currently a reporter. Gordon MacMillan, previously with

Precision Marketing and Computing, also joins this week as a reporter,

primarily with responsibility for the national and regional newspapers

patch.



Campaign’s editor, Stefano Hatfield, said: ‘All the changes are

evolutionary and designed to reflect the increasing emphasis placed

throughout the advertising industry on effectiveness, media and

internationalism.’



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