NEWS: Capital Radio gives written assurances on market position

Capital Radio has bowed to pressure from the Radio Authority and issued written assurances that it will not exploit its dominant position in the marketplace.

Capital Radio has bowed to pressure from the Radio Authority and issued

written assurances that it will not exploit its dominant position in the

marketplace.



The Radio Authority took the unprecedented step this week of invoking

its powers under the 1990 Broadcasting Act to force Capital to act,

following Emap’s decision to pool its sales with Capital’s wholly owned

subsidiary, Media Sales and Marketing, in February. As a result, David

Mansfield, group commercial director of Capital Radio, will stand down

as chairman of MS&M.



The moves come in the same week that the Office of Fair Trading declared

that it would not investigate the concentration of airtime sales into

MS&M.



The Radio Authority sought formal assurances from Capital on no

conditional selling; a clear distinction between the activities of MS&M

and Capital Radio; fair representation of the interests of MS&M’s

smaller clients; and that all stations would be given the chance to be

represented nationally.



Richard Eyre, managing director of Capital Radio, said: ‘We’ve given

verbal assurances before that we’re not going to abuse our position. We

own both companies and we could do, but this is to formalise our

position.’



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