The Carat Group has emphasised its intentions to expand globally by
promoting Graham Brown, the managing director of Carat International, to
the newly created position of international group development director.
In a parallel move, Brian Jacobs, the media development director within
the group, will take over Brown’s responsibilities as managing director.
Brown’s role means he will be responsible for building the Carat brand
worldwide. This will involve designing entry strategies into new
markets, extending the Carat service and existing client relationships
into those markets, as well as supporting the development of the new
Carat US business.
Brown said: ‘It’s a logical extension, building from a European base to
a global role. We intend to be a global communications company and
expand through our clients.
‘There are two areas we need to go: east and west. We have an office in
the US and we opened one in Hong Kong a few months ago which
will serve as a platform for the rest of the Asia-Pacific region.’
Brown joined Carat in 1990 from FCB/Leber Katz in New York where he was
the media director.
Jacobs joined Carat in March 1995 after resigning as the international
media director of Leo Burnett.
Jacobs commented: ‘I’m looking forward to taking a positive role in
moving the company on to the next stage of its development and to
working with such a high-calibre client list.’
The Carat Group’s main clients include Volkswagen, Disney and Philips.