NEWS: Carlton cable signs Doner Cardwell for cross-media work

Doner Cardwell Hawkins has scooped the pounds 2.5 million Carlton Select and Carlton Food Network cable TV accounts following a competitive pitch against four undisclosed agencies. The media account is still under review.

Doner Cardwell Hawkins has scooped the pounds 2.5 million Carlton Select

and Carlton Food Network cable TV accounts following a competitive pitch

against four undisclosed agencies. The media account is still under

review.



Doner Cardwell will be responsible for developing television, print and

radio campaigns for both channels, which are due to break in the new

year.



Paul Cardwell, creative director of Doner Cardwell, said: ‘The campaigns

will be all about achieving stand-out in a crowded marketplace.’



Janet Goldsmith, managing director of Carlton Select and the Food

Network, said: ‘We are keen to support even further the drama

programming on Carlton Select.



‘Carlton Food Network has a unique position and our advertising campaign

will reflect this.’



Carlton Communications acquired what used to be the SelecTV cable

channel in January. The Carlton Food Network launched as a cookery

channel on 2 September.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).