NEWS: Carpet Depot hands Osprey Park pounds 2m task

Osprey Park has scooped the full-service account for the burgeoning carpet retailer, Carpet Depot, which is set to spend pounds 6 million on advertising as it expands over the next three years.

Osprey Park has scooped the full-service account for the burgeoning

carpet retailer, Carpet Depot, which is set to spend pounds 6 million on

advertising as it expands over the next three years.



Osprey, which fought off Arc Advertising and Stowe Bowden Wilson to win

the business late last week, set to work immediately on a regional press

campaign, which breaks this week.



Later work will be broadcast-based, beginning by early summer at the

latest. TV buying will be outsourced to the Media Business, but Osprey

will co-ordinate all other media in-house.



Carpet Depot, which is the sister brand to Carpetright, is being billed

as a new concept in carpet selling. The advertising will push the stores

as being bigger, cheaper and offering a wider range of stock than any of

their competitors. Carpet Depot also offers a permanent three years of

interest-free credit.



Karen McKellar, advertising and marketing manager at Carpetright and

Carpet Depot, said the target would be department store customers.



Carpet Depot has launched six stores across England, Scotland and Wales

already and opened another shop in Peterborough this week. It plans to

have 15 by September and 70 within the next three years.



Jack Rubins, the chairman of Osprey, said the win was a further

endorsement of the agency, following its Friends Provident Direct

Channel win last November.



Grey and its media dependant, MediaCom, continue to handle the

Carpetright account. McKellar said there was a need for the two brands

to have separate agencies in order for distinctive ideas to be

generated.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).