NEWS: Channel 5 defends its retuning efforts after attack by BRC

Channel 5 has hit back following the British Retail Consortium’s criticism of its retuning programme (Campaign, last week).

Channel 5 has hit back following the British Retail Consortium’s

criticism of its retuning programme (Campaign, last week).



The BRC wrote to the Department of National Heritage to express fears

that Channel 5’s programme for retuning the nation’s TV equipment could

‘severely jeopardise’ the good relationship that exists between

retailers and consumers.



Channel 5 has responded with a letter to the BRC that says the

organisation did not give the channel the chance to dispel concerns and

find a way to work together.



The BRC’s attack included claims that ‘the prospect of other people’s

engineers, with perhaps varying skill levels, working on this equipment

not only causes worry but may invalidate guarantees and extended

warranties’.



Channel 5’s letter defends the training given to its retuners and claims

that, after consultation with a range of industry bodies, television

equipment guarantees will not be invalidated. The letter says: ‘Channel

5 will be responsible for any damage caused by its retuners and has

effected insurance.’



Channel 5’s response came as talks with TeleWest collapsed over plans

for the cable operator to retune homes connected to its services. A

similar agreement has already been reached with Nynex.



The talks foundered after the two sides failed to reach an agreement on

how much TeleWest would be paid for its retuning work.



Meanwhile, Channel 5 is trawling for an agency to handle its launch

campaign.



Saatchi and Saatchi is responsible for advertising the current retuning

work, and Channel 5 has not ruled out the possibility of the agency also

handling its branding campaign, which is scheduled to launch later this

autumn. However, a number of other agencies are understood to have been

issued with briefs for the branding business.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).