NEWS: Channel 5 kicks off hunt for two shops to share pounds 10m task

Channel 5 has kicked off a search for two agencies to share its pounds 10 million advertising budget as it prepares for its launch at the beginning of next year.

Channel 5 has kicked off a search for two agencies to share its pounds

10 million advertising budget as it prepares for its launch at the

beginning of next year.



A decision will be made within the next few weeks on the agency to

handle the fledgling channel’s first advertising task - the launch of

its retuning programme.



A second agency will be recruited later in the year to work on the

launch advertising campaign, which will provide the core branding

message for the channel.



Channel 5’s marketing director, David Brook, said that he has had

informal discussions with a number of shops about the retuning account,

but added that he had not yet compiled a shortlist for it.



‘It is a complex communications operation, and logistical resource is

key,’ Brook commented.



Saatchi and Saatchi and Ammirati Puris Lintas are known to be among the

agencies chasing the accounts. TMD Carat has the media planning and

buying for the channel (Campaign, last week).



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