NEWS: Chief of GrandMet set to take up reins at AA

George Bull, Grand Metropolitan’s newly appointed chairman, is to be the next president of the Advertising Association.

George Bull, Grand Metropolitan’s newly appointed chairman, is to be the

next president of the Advertising Association.



His nomination was rubber-stamped by the AA’s council on Tuesday

afternoon and he will take over in June when Sir Michael Perry, the

Unilever chairman, ends his three-year tenure as the AA figurehead.



Bull’s election comes within a month of him taking over from Lord

Sheppard as head of GrandMet, the consumer products giant whose product

portfolio spans brands as diverse as Burger King, Haagen-Dazs ice-cream

and Smirnoff vodka.



At the AA, his task will be to hold together a divergent and sometimes

tension-filled alliance of 27 trade bodies representing advertisers,

agencies, the media and support services formed to defend advertising

freedoms.



The AA’s role could take on even greater significance with the growing

prospect of a Labour government, which may take a more interventionalist

line in advertising affairs than the current Tory administration.



Winston Fletcher, chairman of Delaney Fletcher Bozell and the AA’s

chairman, said: ‘George is not only a marketing man to his fingertips

but has been associated with some of the country’s most famous

campaigns. He has been an enthusiastic champion of marketing in general

and advertising in particular.’



Fletcher’s professional relationship with Bull goes back to the 70s when

he was a director of the then Fletcher Shelton Delaney while Bull was

the UK marketing director of International Distillers and Vintners’

drinks brands.



His promotion to chief executive of IDV in 1984 was quickly followed by

a seat on GrandMet’s board the following year.



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