George Bull, Grand Metropolitan’s newly appointed chairman, is to be the
next president of the Advertising Association.
His nomination was rubber-stamped by the AA’s council on Tuesday
afternoon and he will take over in June when Sir Michael Perry, the
Unilever chairman, ends his three-year tenure as the AA figurehead.
Bull’s election comes within a month of him taking over from Lord
Sheppard as head of GrandMet, the consumer products giant whose product
portfolio spans brands as diverse as Burger King, Haagen-Dazs ice-cream
and Smirnoff vodka.
At the AA, his task will be to hold together a divergent and sometimes
tension-filled alliance of 27 trade bodies representing advertisers,
agencies, the media and support services formed to defend advertising
The AA’s role could take on even greater significance with the growing
prospect of a Labour government, which may take a more interventionalist
line in advertising affairs than the current Tory administration.
Winston Fletcher, chairman of Delaney Fletcher Bozell and the AA’s
chairman, said: ‘George is not only a marketing man to his fingertips
but has been associated with some of the country’s most famous
campaigns. He has been an enthusiastic champion of marketing in general
and advertising in particular.’
Fletcher’s professional relationship with Bull goes back to the 70s when
he was a director of the then Fletcher Shelton Delaney while Bull was
the UK marketing director of International Distillers and Vintners’
His promotion to chief executive of IDV in 1984 was quickly followed by
a seat on GrandMet’s board the following year.