NEWS: Choice of public mirrors Campaign awards

The winners of last month’s Campaign Press Awards have passed the acid test - the public has voted them winners as well.

The winners of last month’s Campaign Press Awards have passed the acid

test - the public has voted them winners as well.



In a bid to test whether the man on the street agreed with the judging

panel, the shortlisted entries were put on the Internet and members of

the public were invited to choose their own winners.



The original judging panel included Simon Dicketts, the joint creative

director of M&C Saatchi, Barry Delaney, a creative partner at Delaney

Fletcher, and Adrian Holmes, the chairman of Lowe Howard-Spink.



Users of the Microsoft Network, which assembled the entries online, were

canvassed to see if they agreed with the ad community’s choices. Online

users were asked to vote for their favourite ads in the overall best ad

of the year category and best use of electronic media category.



MSN members gave a gold award for the best overall print ad to the Press

Awards winner - Pentax’s ‘baby’ ad by K Advertising, which took 36 per

cent of the MSN vote.



Ikea’s ‘beergut’ ad by Abbott Mead Vickers BBDO came second in the

online poll, followed by Leagas Delaney’s ‘just to the signpost’ ad for

Adidas.



In the best use of electronic and online media category, the Guinness

‘anticipation’ ad by Ogilvy and Mather came top. Then came Vauxhall

Frontera’s ‘mudman’ and ‘lake’ Internet ads by Lowe Howard-Spink.



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