NEWS: Claymation family lead Quavers push

BMP DDB has created a pounds 2.5 million claymation campaign for Quavers, introducing the characters of Quentin and the Quaverhead family.

BMP DDB has created a pounds 2.5 million claymation campaign for

Quavers, introducing the characters of Quentin and the Quaverhead

family.



Walkers Snack Foods, the owner of Quavers, is repositioning the brand as

a ‘light, low-guilt’ snack for parents and children to eat between

meals.



The brightly-coloured ads, created by Aardman Animations, are

predominantly in the Quavers’ brand colours of yellow and green. The

first 30-second commercial goes on air on 11 April, featuring the clay

character, Quentin, his family and a ‘floating’ Quaver in a lighthearted

story set against a series of kaleidoscopic sets.



A different ten-second ad will launch the Tangy Tomato flavour Quavers.

In the second ad, Quentin is blown a kiss by a neighbour and,

embarrassed, becomes redder and redder until his head turns into a very

red tomato.



Carol Robertson, the brand manager for Quavers, said: ‘The new

characters epitomise Quavers’ quirky brand image. We believe that the

subtleties captured in this type of animation will make Quentin a hit

with parents and children.’



BMP won the Quavers account from Abbott Mead Vickers BBDO a year ago on

the back of BMP’s successful campaign for Walkers Crisps, featuring the

football star, Gary Lineker.



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