Ogilvy and Mather has hired Coca-Cola’s international media director,
Michael Quilty, to unify its media operation, the Network, across
Quilty will take over as the European chief executive of the Network on
1 September with a brief to create greater cohesion between each local
The Network was officially launched as a pan-European media operation at
the beginning of this year, bringing together the media departments of
each O&M agency around Europe under a single media banner.
Quilty, who will be based in London, will now take charge of
streamlining communications and methods of operating across the
organisation. He will ensure the transfer of best practices, research
and IT systems, as well as providing a focal point for clients using the
Network on a pan-European basis.
Mandy Pooler, the managing director of the Network in the UK, said that
Quilty would provide leadership for the company and help develop new
business around Europe. ‘He will bring a new vision for our European
media operation,’ she added.
The media chief of each local office of the Network will work with
Quilty on a European management board, while Quilty will report directly
to Mike Walsh, O&M Europe’s chief executive.
Quilty has been with Coca-Cola for just under a year, joining the
company from Young and Rubicam Frankfurt, where he was media director.
Before that, Quilty had worked for Y&R in London as the European
planning director on Colgate-Palmolive, having started his career at
Saatchi and Saatchi as a media planner/buyer.
His appointment to the Network does not rule out a full merger of O&M’s
media business with that of its sister WPP agency, J. Walter Thompson
(Campaign, 15 March).
But insiders say Quilty’s appointment, along with O&M’s ongoing search
for a worldwide media chief, make a WPP media merger less likely.
JWT staff are understood to have been briefed last week by the agency’s
worldwide co-president, Chris Jones, about opportunities for
strengthening JWT’s media operations internationally.