NEWS: Cogent faces battle to retain Vauxhall’s Network Q account

Cogent Advertising is facing an assault on its pounds 3 million creative account for Network Q, the Vauxhall-owned used-car brand, which it has handled for the past seven years.

Cogent Advertising is facing an assault on its pounds 3 million creative

account for Network Q, the Vauxhall-owned used-car brand, which it has

handled for the past seven years.



The car giant has asked three roster agencies to pitch for the business

alongside the incumbent. They are Lowe Howard-Spink, Osprey Park and K

Advertising.



According to sources close to the account, the pitch is being driven by

Vauxhall’s purchasing department rather than its marketing team as part

of a major review of all Vauxhall suppliers. Pitches will be held by the

end of the month with a decision expected before Christmas.



Cogent has handled Network Q’s advertising since Vauxhall launched the

used-car dealership in the UK in 1989. It has created a number of

campaigns for the brand, the most memorable featuring the ‘thank Q’ line

which began in 1994.



Two years ago, Vauxhall’s parent company, General Motors, awarded Cogent

a dollars 30 million through-the-line campaign to launch a European

network of used-car dealers. It is unclear whether this account is

affected by the review.



Media planning and buying, which is handled by Lowes, is unaffected by

the review.



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