NEWS: Conde Nast opens up Websites for Vogue and Tatler on the Internet

Conde Nast has revealed the second stage of its online services by launching its women’s titles on to the Internet.

Conde Nast has revealed the second stage of its online services by

launching its women’s titles on to the Internet.



From 20 June, Vogue, Tatler and World of Interiors will join GQ as part

of Conde Nast’s Website. However, Vogue and GQ, which went online last

September, will be the flagship titles.



The Conde Nast Website operates as a standalone operation. A number of

advertisers have come on board in time for the women’s titles’ online

launch, including Champagne Mercier and two major cosmetics houses.



The Vogue Website will include a daily update on fashion information and

will show animated fashion spreads moving across the screen.



The images run sequentially and the user does not have to click between

shots. However, at any stage, the viewer can choose to stop the shoot.



Dan Conaghan, the online editor at Conde Nast, said: ‘We wanted to be as

imaginative as possible with fashion and also get away from the fact

that Vogue is a monthly magazine. We wanted to apply Vogue’s standards

and ideals but not go too far down the television route.’



The fashion daily will be updated by 9am each weekday. Other sections of

Vogue Online will be updated weekly and fortnightly.



World of Interiors Online will feature a searchable directory. For

instance, if a user is looking for a new mirror or kitchen, they will be

able to call up a directory of ten different stores around the UK.

Viewers can also suggest tips, suppliers and techniques.



Tatler Online will include a digest of society personalities, together

with the usual beauty and fashion coverage that appears in the magazine

each month.



Conde Nast is also looking at the possibilities of getting involved in

the shopping side of the Net and launching a brochure line.



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