News Corp Australia appoints UM, Mediacom and ZenithOptimedia

News Corp Australia has appointed Mediabrands' UM to handle the News Limited business, GroupM's Mediacom to Foxtel and Publicis' ZenithOptimedia to Twentieth Century Fox, after a competitive pitch.

Rupert Murdoch: chairman and CEO of News Corporation
Rupert Murdoch: chairman and CEO of News Corporation

News Corp's media accounts have been consolidated with ZenithOptimedia for the past seven years, reports Campaign Asia Pacific.

News Corp Australia decided to split its media business as part of a groupwide initiative to "put customers at the centre", according to Kim Williams, chief executive, News Limited. He said: "It is imperative that we go to market with detailed, data-driven insights that respond well to expressed needs and consumption preferences."

Williams said the three agencies each have particular strengths that make them "ideal partners".

"During the pitch process it became clear that MediaBrands has a deep understanding of News Limited and the many opportunities for us to grow our business," Williams continued. "UM’s commitment to innovation and their in-house analytical capabilities will be invaluable as we re-engineer News and our brands for all the platforms our consumers love – print, online, mobile, tablet and broadcast."

Richard Freudenstein, chief executive, Foxtel, said Mediacom on the other hand, demonstrated "quality and depth" that will greatly enhance Foxtel’s capacity to tell its story of delivering a better entertainment experience.

Marc Wooldridge, managing director, Twentieth Century Fox, said: "ZenithOptimedia put forward a compelling pitch, demonstrating strategic planning excellence and focus on consumer insights with clear commercial application."

News Corp is expecting to complete its review of its master media brands account in the next few weeks.

Topics

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More