News Corp creates global advertising group in New York

Rupert Murdoch’s international media giant, News Corporation, has created a global advertising division, based in New York, which will offer advertisers a one-stop shop for deals with more than 35 of the company’s businesses.

Rupert Murdoch’s international media giant, News Corporation, has

created a global advertising division, based in New York, which will

offer advertisers a one-stop shop for deals with more than 35 of the

company’s businesses.



The division, News Corp One, will be headed by Kayne Lanahan, a former

media director at the Omnicom agency, Merkley Newman Harty. She will

report to Jon Nesvig, president of sales for Fox Broadcasting and

executive vice-president of Fox Television.



News Corporation’s president and chief operating officer, Peter Chernin,

who announced the division’s launch on Tuesday, said: ’Advertisers will

have the opportunity to access billions of consumers through our global

print, TV, promotion and in-store marketing business .’



News Corporation has ambitious plans to make the new division the global

leader in broad-based media strategies to target diverse demographic

audiences.



Lanahan said: ’News Corporation is one of the largest sellers of

advertising, and News Corp One reflects the changes in the media world,

from compartmentalisation to providing a multi-faceted sales

platform.’



Other heads of the News Corp One team are Kevin McAuliffe,

vice-president of marketing, who joins from NBC, and Mark Stroman,

former head of on-air promotions for Fox Broadcasting, who is to be

vice-president of worldwide promotions at News Corp One.



News Corporation’s global interests include News International and BSkyB

in the UK and Fox Broadcasting and Twentieth Century Fox in the US.



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