News Corporation and online health service in dollars 1bn deal

Rupert Murdoch’s News Corporation has signed the largest deal yet between a traditional media owner and an internet company by forming a dollars 1 billion global partnership with online health service Healtheon/Web MD.

Rupert Murdoch’s News Corporation has signed the largest deal yet

between a traditional media owner and an internet company by forming a

dollars 1 billion global partnership with online health service

Healtheon/Web MD.



News Corp will make ad space worth dollars 700 million over ten years

available to the US company, in return for using branded content from

its popular Web MD site in newspaper columns, TV spots and publications.

It will spend dollars 100 million forming an international joint

venture.



News Corp president and CEO Peter Chernin said the deal reversed the

established model for content distribution. ’Companies traditionally

repurpose print or broadcast content for the web. We’re using the web as

a source for original programming which will be employed across all

media owned by News Corp.’



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).