NEWS: Court Burkitt and Company resigns three clients in bid to take new market position

Court Burkitt and Company, the agency that relaunched out of the former Burkitt Edwards Martin last month (Campaign, 31 May), is signalling a new era with a clear-out of its client list.

Court Burkitt and Company, the agency that relaunched out of the former

Burkitt Edwards Martin last month (Campaign, 31 May), is signalling a

new era with a clear-out of its client list.



Rolls-Royce, the Canadian Tourist Commission, and the French tobacco

company, Seita, which makes the Gauloises, Gitanes and Duma brands, are

all now without a UK advertising agency.



Hugh Burkitt, the chairman of Court Burkitt, explained: ‘None of these

clients has met our criteria of partnership and creative opportunity. We

are confident of our creative abilities, and want to work with people

where there is an open, listening relationship.’



The Canadian Tourist Commission has proved a difficult client because

the account is run by a 25-strong committee in Canada which has been

hampered by regional jealousies.



The agency has not been able to form a good working partnership with the

client, in contrast to its established relationships with three other

travel accounts - Singapore Airlines, Celebrity Cruises and the Israel

Tourist Office.



Rolls-Royce, which has done no significant advertising for the past

three years, is planning a new campaign for next year, but the luxury

car marque was unable to agree with Court Burkitt on a future direction

for its advertising.



Court Burkitt’s decision to part company with Seita was prompted by

wrangles between the local client and the French head office. Court

Burkitt recently developed work for Gauloises Blondes, which was passed

over for ads created by DDB in Paris - work Burkitt feels is

inappropriate for the UK.



Billings for the three accounts add up to pounds 1 million. Burkitt

said: ‘It is always a difficult decision to part with clients, but we

are determined to demonstrate that we are a new agency with a new

attitude and a new position in the market.’