Burkitt Edwards Martin is to change its name to Court Burkitt and
Company from next month.
The renaming acknowledges the upheavals that have taken place at the
agency during the last year, and recognises the new management team that
is now in place.
Mike Court, a founding partner of Still Price Court Twivy D’Souza,
joined Burkitts as the creative director last November, replacing Chris
Martin, who died in July 1995.
Court’s top billing in the new name signals the agency’s determination
to be a creatively-led outfit.
Karen Enver, a planning partner at Howell Henry Chaldecott Lury, will
become the planning director of Court Burkitt. She replaces Raoul de la
Bedoyere, who quit the agency last December after six weeks in the job.
Enver said: ‘It is hard to leave Howell Henry, but I was attracted by
the new line-up at Court Burkitt, and the chance to be part of what is
effectively a start-up within an existing company.’
Hugh Burkitt, who retains the title of chairman, said: ‘The renaming is
a sign that our management team is firmly in place. Mike Court and I
have had six months to size each other up and we enjoy working
Bob Edwards, the agency’s managing director, left in January of this
year in the wake of Martin’s death, which affected his feelings about
the merger of Burkitt Weinreich Bryant Clients and Co and Edwards Martin
Thornton, which took place in April 1995.
Edwards’ role has been filled by two joint managing directors - Lionel
Knight, who has been promoted from deputy managing director, and Julian
Calderara, who was client services director.
Burkitt continued: ‘We are a determinedly disintegrated agency. Our
expertise is in advertising, although we are happy to work as part of
a multi-disciplinary team.’
Burkitts was recently appointed to handle the pounds 5 million through-
the-line UK launch of Liberty Pensions.
It has brought in outside agencies to handle the PR and direct