NEWS: Creatives out in Saatchis rethink

Saatchi and Saatchi has kicked off a radical reorganisation of its creative department by making 15 staff redundant and splitting up award- winning teams, just weeks after winning Agency of the Year at Cannes.

Saatchi and Saatchi has kicked off a radical reorganisation of its

creative department by making 15 staff redundant and splitting up award-

winning teams, just weeks after winning Agency of the Year at Cannes.



Two of the biggest names on the hitlist are the art director, Nick

Schon, and his writer, Maxine Baker. The team, who have been at the

agency for 18 years, exits along with the art directors, Rupert Stubbs

and Roy Antoine, and the junior team, Helen Everett and Simon Veksner.



The redundancies, announced last Friday, reduce the Charlotte Street

creative department staff numbers from 84 to 69. They are the first

stage in a concerted effort by the agency to reinvent its creative

department which, observers say, was unnecessarily large for its 80-odd

clients. Abbott Mead Vickers BBDO - which has similar billings to

Saatchis - has 16 creative teams.



Saatchis, which now has 31 teams, is to begin a shake-up through which

it will abandon its group structure, create project teams and split up

to nine of its existing teams to create new ones.



The new pairings include Tom Wnek with Judy Hill, Jason Fretwell with

Vanessa Rosser, and Michael Campbell with John Messum.



Adam Kean, currently one of three joint creative directors at the

agency, steps up to take control of the creative department, together

with John Pallant, who is to be named joint creative director. Kean and

Pallant will continue to work with their respective creative partners -

Alex Taylor, who remains head of art, and Matt Ryan, who stays as

deputy creative director.



Meanwhile, Richard Myers will move into a pan-European creative role,

broadening his responsibility for the Visa, Toyota and Samsung accounts,

and Cliff Francis will continue to run the Procter and Gamble fmcg

group.



Kean explained: ‘We are splitting up some of the teams we regard as our

most successful. This is us saying we are not satisfied with being the

hottest creative department in London. It’s about providing the right

combinations of people.’



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