NEWS: Cyberia Cafe is first to open an Internet ‘channel’ to rival TV

The world’s first Internet channel, boasting a schedule of programmes similar to its TV equivalent, launches next month in the UK.

The world’s first Internet channel, boasting a schedule of programmes

similar to its TV equivalent, launches next month in the UK.



The pioneering project, called Channel Cyberia, is the work of the

global chain of Internet cafes of the same name.



It is wooing advertisers with a new concept called ‘in-site’ ads.

Instead of a banner strip providing a hotlink to the advertiser’s own

Internet site, Channel Cyberia is proposing a ‘playable’ ad consisting

of a series of Web pages distributed on floppy disk.



The ad will be played a set number of times each week in conjunction

with specific programmes, similar to the way TV ads are scheduled.



The channel will commission content from external sources, and has

already tied up around 40 such deals, including one with ITN to provide

world news. There will also be financial news, sports news, film reviews

and a motoring slot with the actor, Steve McFadden, who plays Phil

Mitchell in EastEnders.



Keith Teare, the strategic development director at Cyberia, said: ‘We

are introducing the concept of time, which is alien to everything the

Net has previously been about, but second nature to linear services like

TV.’



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