The world’s first Internet channel, boasting a schedule of programmes
similar to its TV equivalent, launches next month in the UK.
The pioneering project, called Channel Cyberia, is the work of the
global chain of Internet cafes of the same name.
It is wooing advertisers with a new concept called ‘in-site’ ads.
Instead of a banner strip providing a hotlink to the advertiser’s own
Internet site, Channel Cyberia is proposing a ‘playable’ ad consisting
of a series of Web pages distributed on floppy disk.
The ad will be played a set number of times each week in conjunction
with specific programmes, similar to the way TV ads are scheduled.
The channel will commission content from external sources, and has
already tied up around 40 such deals, including one with ITN to provide
world news. There will also be financial news, sports news, film reviews
and a motoring slot with the actor, Steve McFadden, who plays Phil
Mitchell in EastEnders.
Keith Teare, the strategic development director at Cyberia, said: ‘We
are introducing the concept of time, which is alien to everything the
Net has previously been about, but second nature to linear services like