NEWS: Damon Hill makes ad debut in Pizza Hut film

Damon Hill, Britain’s leading Formula One racing driver, has teamed up with Murray Walker, the sport’s high-octane TV commentator, in a fresh burst of celebrity advertising for Pizza Hut.

Damon Hill, Britain’s leading Formula One racing driver, has teamed up

with Murray Walker, the sport’s high-octane TV commentator, in a fresh

burst of celebrity advertising for Pizza Hut.



Hill makes his advertising debut on national TV this Friday in the third

ad in a series featuring famous faces.



The new film, which will run for five weeks, takes an affectionate swipe

at Walker’s extrovert style as he insists on providing a running

commentary on the pizza meal he and Hill are sharing.



The commercial further distances Pizza Hut from the ‘hit the hut’

campaign through Duckworth Finn Grubb Waters. It falls into line with

the chain’s global strategy, which has been adopted in the UK since

Abbott Mead Vickers BBDO took over the pounds 4 million account a year

ago.



Abbott Mead was briefed to build on the company’s US ad strategy of

promoting high standards of service and product quality through

celebrity endorsements.



Cilla Snowball, the Abbott Mead client services director, said: ‘Walker

and Hill are popular and instantly recognisable, and they were very keen

to do the film. There’s no doubt that the advertising has caused

consumers to re-appraise the brand and is bringing lapsed users back.’



The pizza chain claims a major upturn in its fortunes since the

appearance of the new star-studded ads, which began with the launch of

its stuffed-crust pizzas. Since the arrival of the product in October,

Pizza Hut claims to have twice broken its record for takings in a single

week.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).