NEWS: David Lees departs as CLT restructures radio sales division

Talk UK’s sales director, David Lees, is to leave less than a year into the job, as the station’s parent company, CLT Radio, finalises plans to set up a new division to oversee sales for Talk and its sister national station, Atlantic 252.

Talk UK’s sales director, David Lees, is to leave less than a year into

the job, as the station’s parent company, CLT Radio, finalises plans to

set up a new division to oversee sales for Talk and its sister national

station, Atlantic 252.



CLT is now close to appointing a commercial/sales director to drive

sales across the new division, CLT Radio Sales (Campaign, 15 March).

Headhunters have also been briefed to find a managing director to head

the entire operation.



CLT UK Radio’s managing director, Travis Baxter, said the purpose of CLT

Radio Sales was not to act as a representation point or a sales house,

but simply to bring the two sales operations under a single UK sales

banner.



This week, Talk’s sales team moved from its Oxford Street premises in

London to offices in nearby Newman Street, where the Atlantic 252 sales

team is based.



Baxter said the new division would not target sales contracts from

outside the group, but added that if CLT were successful in winning

other regional licences, he would consider grouping them under the CLT

Radio Sales banner. CLT is currently bidding for all regional licences

currently under review, including the coveted Yorkshire licence.



Explaining the reasons for setting up the new division, Baxter said: ‘We

have to try and analyse what we can do in developing the two national

stations. It’s a centralisation move, bringing activities together that

are currently conducted in different areas under one roof. We need to

make sure we do the best job to develop our brands and help our

customers.’



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