NEWS: Delaney Fletcher to take Hush Puppies business from Y&R

Delaney Fletcher Bozell is tipped to carry off the task of relaunching Hush Puppies in the UK after the company’s repurchase by Wolverine, its US-based creator.

Delaney Fletcher Bozell is tipped to carry off the task of relaunching

Hush Puppies in the UK after the company’s repurchase by Wolverine, its

US-based creator.



No-one from the agency was available for comment, but sources close to

Hush Puppies said that Delaney Fletcher had emerged victorious from a

head to head with the former incumbent in the UK, Young and Rubicam.

Media is expected to move from Mediapolis to 20/20 Media, Delaney

Fletcher’s joint venture with CIA Medianetwork.



The win ends a protracted series of meetings held between Hush Puppies’

managing director, David Rist, and the two agencies after Wolverine

bought the Hush Puppies wholesale operations from Sears in August.



Y&R has produced award-winning ads for Hush Puppies, but the brand is

still regarded as middle-aged. The account was worth pounds 300,000 last

year, according to Register-MEAL, but is expected to rise to pounds 1.5

million.



In the US it has become a cult brand under the stewardship of Bozell,

the group that owns Delaney Fletcher.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).