NEWS: Dickinson and Hamilton quit Lowes for interactive venture

Mark Dickinson and Robert Hamilton, the nucleus of Lowe Howard-Spink’s new-media department, have resigned to set up their own interactive communications company.

Mark Dickinson and Robert Hamilton, the nucleus of Lowe Howard-Spink’s

new-media department, have resigned to set up their own interactive

communications company.



Dickinson and Hamilton’s new company, Indexfinger, will offer clients a

one-stop shop for new-media solutions. It will provide a range of

services, including strategic advice, creative ideas, and the production

and maintenance of interactive marketing projects.



The pair, who are close to securing their first client - a high-street

retailer - are in the process of recruiting a range of creatives,

account managers and bespoke programmers. They have secured some

financial backing and are currently in discussions with three other

potential investors.



While at Lowes, Dickinson and Hamilton took a number of clients online

for the first time, including Vauxhall, Tesco, Lloyds Bank and Smirnoff.



Most recently, they helped develop Vauxhall Opel’s eurosoccer.com site

for Euro 96 and were responsible for the innovative screensaver, which

replayed the goals from the previous day’s matches and was downloaded

around 60,000 times during the three-week football championships.



Dickinson said the decision to go it alone with Indexfinger had been

difficult to make. ‘Lowes has been fantastically supportive over the

past two years, but we would kick ourselves in a few years’ time if we

did not do this now,’ he said. ‘We believe this market is about to

explode across Europe.’



He added that they had concluded that the way advertising agencies were

structured ran counter to the relatively new discipline of interactive

marketing.



Hamilton commented: ‘New-media requires a combination of direct

marketing, sales promotion and contract publishing skills. It could be

made to work inside an agency providing it is a genuine total

communications agency. But up to now we haven’t seen too many examples

of that type of set-up.’



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