A digital sitting-room of the future incorporating the Xyclops
videophone, state-of-the-art voice recognition technology and the new
Philips pro-logic sound system will be the centrepiece of the Campaign
and Marketing-sponsored Interactive Forum at the Multimedia ’96 show
later this month.
The room has been designed to give visitors to the exhibition an insight
into how interactive marketing could work in the home in the near
The exhibit is just one of several special features at the show, which
takes place from 18 to 20 June, at the Business Design Centre in
Other exhibits include demonstrations of how multimedia has been
incorporated into marketing campaigns for, among others, Compaq, Texaco
and the Royal Mail.
A special showcase on how electronic media can be integrated into the
marketing mix will be given by IMP, the specialist integrated agency
within the DMB&B group.
In other sessions, Ogilvy and Mather and its media specialist sister
company, the Network, will show how advertisers are using the Internet.
O&M’s track record in this area includes creating a Website for
Garret O’Leary, the chief executive of Carat Interactive, will
demonstrate how interactive TV could provide new methods for advertising
and distribution channels.
Speakers at a special interactive marketing ‘surgery’ for visitors
include Mike Cobbe, the managing director of Cobbe Smith Terris, which
created the Allied Domecq Website, Neil Miller, the managing director of
DNA Communications, and Steve Taylor, the business development manager
of the Design Clinic.
Further details are available from Anna Cowie at the Business Design
Centre on 0171-359 3535.