NEWS: Digital sitting-room lets forum visitors glimpse the future

A digital sitting-room of the future incorporating the Xyclops videophone, state-of-the-art voice recognition technology and the new Philips pro-logic sound system will be the centrepiece of the Campaign and Marketing-sponsored Interactive Forum at the Multimedia ’96 show later this month.

A digital sitting-room of the future incorporating the Xyclops

videophone, state-of-the-art voice recognition technology and the new

Philips pro-logic sound system will be the centrepiece of the Campaign

and Marketing-sponsored Interactive Forum at the Multimedia ’96 show

later this month.



The room has been designed to give visitors to the exhibition an insight

into how interactive marketing could work in the home in the near

future.



The exhibit is just one of several special features at the show, which

takes place from 18 to 20 June, at the Business Design Centre in

Islington.



Other exhibits include demonstrations of how multimedia has been

incorporated into marketing campaigns for, among others, Compaq, Texaco

and the Royal Mail.



A special showcase on how electronic media can be integrated into the

marketing mix will be given by IMP, the specialist integrated agency

within the DMB&B group.



In other sessions, Ogilvy and Mather and its media specialist sister

company, the Network, will show how advertisers are using the Internet.

O&M’s track record in this area includes creating a Website for

Guinness.



Garret O’Leary, the chief executive of Carat Interactive, will

demonstrate how interactive TV could provide new methods for advertising

and distribution channels.



Speakers at a special interactive marketing ‘surgery’ for visitors

include Mike Cobbe, the managing director of Cobbe Smith Terris, which

created the Allied Domecq Website, Neil Miller, the managing director of

DNA Communications, and Steve Taylor, the business development manager

of the Design Clinic.



Further details are available from Anna Cowie at the Business Design

Centre on 0171-359 3535.