NEWS: Discovery draws up shortlist of four for pounds 4m strategic work

The Discovery Channel Europe, the nature, history and technology satellite television station, has shortlisted four agencies for its pounds 4 million account.

The Discovery Channel Europe, the nature, history and technology

satellite television station, has shortlisted four agencies for its

pounds 4 million account.



The marketing manager, Chris Turner, has asked the incumbent, Harari

Page, led by its managing director, Sammy Harari, to make strategic and

creative presentations against Bates Dorland, Butterfield Day Devito

Hockney and Duckworth Finn Grubb Waters. Media, currently handled by

John Ayling Associates, is also up for review.



Discovery and its sister station for children, the Learning Channel, are

owned by Discovery Communications Europe, a newly formed unit of

Discovery Communications in the US. It was set up to pioneer the

channel’s push into the rest of Europe, Africa and the Middle East, and

is headed by the former chief executive of United Artists Programming,

Joyce Taylor.



At the moment, the agency review is for Discovery only, although the

Learning Channel may eventually also be involved.



Discovery is an educational channel, specialising in factual programmes.

Available in northern Europe since 1989, it serves more than 94 million

subscribers in 91 countries, and has launched in Latin America, Asia,

the Middle East, North Africa, India and Australia in the last year.



Discovery is keen to use the UK as a platform for a push into Europe

because, according to recent research, British people watch more TV than

any other European country and UK tastes are a barometer for

programming. The research was produced by Roper Starch Worldwide.



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