The Discovery Channel Europe, the nature, history and technology
satellite television station, has shortlisted four agencies for its
pounds 4 million account.
The marketing manager, Chris Turner, has asked the incumbent, Harari
Page, led by its managing director, Sammy Harari, to make strategic and
creative presentations against Bates Dorland, Butterfield Day Devito
Hockney and Duckworth Finn Grubb Waters. Media, currently handled by
John Ayling Associates, is also up for review.
Discovery and its sister station for children, the Learning Channel, are
owned by Discovery Communications Europe, a newly formed unit of
Discovery Communications in the US. It was set up to pioneer the
channel’s push into the rest of Europe, Africa and the Middle East, and
is headed by the former chief executive of United Artists Programming,
At the moment, the agency review is for Discovery only, although the
Learning Channel may eventually also be involved.
Discovery is an educational channel, specialising in factual programmes.
Available in northern Europe since 1989, it serves more than 94 million
subscribers in 91 countries, and has launched in Latin America, Asia,
the Middle East, North Africa, India and Australia in the last year.
Discovery is keen to use the UK as a platform for a push into Europe
because, according to recent research, British people watch more TV than
any other European country and UK tastes are a barometer for
programming. The research was produced by Roper Starch Worldwide.