Walt Disney is set to become the first client to figure on the rosters
of both Saatchi and Saatchi and Maurice Saatchi’s breakaway shop, M&C
M&C Saatchi would make no comment, but is understood to have been chosen
to speed up the pace of growth of Disney stores across Europe, a pan-
European task backed by a pounds 10 million budget, between pounds 2 and
pounds 3 million of which is likely to be spent in the UK.
Media plans have yet to be finalised, but BBJ Media Services is also
tipped to add Disney stores to the Disney Buena Vista video business
that it already handles.
Disney has been a client of the Charlotte Street agency since November
1994, when it was appointed to the pounds 5 million task of advertising
its resorts in Florida and California as package-holiday attractions for
The decision to appoint M&C Saatchi to the Disney stores business
without a pitch is understood to be the result of the relationship
between the agency’s senior managers and Peter Morris, the former Dixons
joint deputy managing director, who became the managing director for
Disney stores in Europe last summer.