NEWS: Doner outfit begins creative rebuild by signing Cogent duo

Doner Cardwell Hawkins, which lost most of its creative department after the merger that formed the agency last year, has begun a restructuring programme by hiring an award-winning team from Cogent.

Doner Cardwell Hawkins, which lost most of its creative department after

the merger that formed the agency last year, has begun a restructuring

programme by hiring an award-winning team from Cogent.



Mark Taylor and Andy Howarth, whose best-known work has been for

Vladivar vodka, chose to switch jobs rather than decamp with Cogent from

London to Birmingham.



At Doner Cardwell Hawkins they will supplement a creative department

reduced to three in the wake of the merger between Doner and GGK which

gave birth to the new operation (Campaign, 27 October 1995).



Paul Cardwell, the agency’s creative director, said: ‘I felt we needed

to have a young, energetic and iconoclastic department. Craft skills are

important but what’s more important still is having the eye.’



Taylor, 27, a copywriter, and Howarth, 26, his art director, join Doner

Cardwell after four years at Cogent where they collected Creative Circle

silver and bronze awards as well as a bronze at Cannes.



Taylor said: ‘Although Doner Cardwell has only been in existence for

four months it’s clear that Paul has the right attitude. For a

copywriter he’s very visual-minded and we feel we’re in at the start of

something exciting.’



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