Doner Cardwell Hawkins, which lost most of its creative department after
the merger that formed the agency last year, has begun a restructuring
programme by hiring an award-winning team from Cogent.
Mark Taylor and Andy Howarth, whose best-known work has been for
Vladivar vodka, chose to switch jobs rather than decamp with Cogent from
London to Birmingham.
At Doner Cardwell Hawkins they will supplement a creative department
reduced to three in the wake of the merger between Doner and GGK which
gave birth to the new operation (Campaign, 27 October 1995).
Paul Cardwell, the agency’s creative director, said: ‘I felt we needed
to have a young, energetic and iconoclastic department. Craft skills are
important but what’s more important still is having the eye.’
Taylor, 27, a copywriter, and Howarth, 26, his art director, join Doner
Cardwell after four years at Cogent where they collected Creative Circle
silver and bronze awards as well as a bronze at Cannes.
Taylor said: ‘Although Doner Cardwell has only been in existence for
four months it’s clear that Paul has the right attitude. For a
copywriter he’s very visual-minded and we feel we’re in at the start of