NEWS: Doner signs up Wigram as planning director

Doner Cardwell Hawkins has drafted in John Wigram to fill the planning director’s job which has been vacant since the agency was formed through

Doner Cardwell Hawkins has drafted in John Wigram to fill the planning

director’s job which has been vacant since the agency was formed through



a merger last year.A former executive working on international brand

development at Craton Lodge and Knight, Wigram is the first major

management hiring by the agency created from the marriage between GGK

and the London office of the US-based Doner network (Campaign, 27

October 1995).



GGK had been without a planning director since Mike Solloway’s departure

for Saatchi and Saatchi. Since the merger, the new agency’s planning

function had been carried out by Amanda Griffiths, Doner’s strategic

planning director, with freelance help.



Wigram, 38, whose most recent project was the controversial launch of

Carlsberg-Tetley’s Lemonhead alcoholic lemonade, was chosen ahead of

almost 20 candidates for the job. The appointment of Wigram culminates a

three-month search by the agency through industry contacts and

headhunters.



His arrival is expected to be a prelude to further signings as he builds

a new planning department.



Wigram’s career spans Davis Wilkins, where he helped to create the

award-winning campaign for the Daily Telegraph, Leo Burnett and Davidson

Pearce, where he worked on a range of fmcg brands including Krona

margarine and Strongbow cider.



Four years ago, Wigram took a break from the advertising industry to

study for an MBA at the Insead business school in Paris.



Andrew Hawkins, the managing director of Doner Cardwell, said: ‘We

picked John because of the huge breadth of his advertising and business

experience which is appropriate not only to the accounts we already hold

but also to those that we’re chasing.’



Wigram said he was attracted to the agency because of the combination of

Doner, which had worked successfully on blue-chip brands such as BP and

Coca-Cola, and the track record of the London office ‘which is as

committed as I am to real, integrated communications’.



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