Doner Cardwell Hawkins has drafted in John Wigram to fill the planning
director’s job which has been vacant since the agency was formed through
a merger last year.A former executive working on international brand
development at Craton Lodge and Knight, Wigram is the first major
management hiring by the agency created from the marriage between GGK
and the London office of the US-based Doner network (Campaign, 27
GGK had been without a planning director since Mike Solloway’s departure
for Saatchi and Saatchi. Since the merger, the new agency’s planning
function had been carried out by Amanda Griffiths, Doner’s strategic
planning director, with freelance help.
Wigram, 38, whose most recent project was the controversial launch of
Carlsberg-Tetley’s Lemonhead alcoholic lemonade, was chosen ahead of
almost 20 candidates for the job. The appointment of Wigram culminates a
three-month search by the agency through industry contacts and
His arrival is expected to be a prelude to further signings as he builds
a new planning department.
Wigram’s career spans Davis Wilkins, where he helped to create the
award-winning campaign for the Daily Telegraph, Leo Burnett and Davidson
Pearce, where he worked on a range of fmcg brands including Krona
margarine and Strongbow cider.
Four years ago, Wigram took a break from the advertising industry to
study for an MBA at the Insead business school in Paris.
Andrew Hawkins, the managing director of Doner Cardwell, said: ‘We
picked John because of the huge breadth of his advertising and business
experience which is appropriate not only to the accounts we already hold
but also to those that we’re chasing.’
Wigram said he was attracted to the agency because of the combination of
Doner, which had worked successfully on blue-chip brands such as BP and
Coca-Cola, and the track record of the London office ‘which is as
committed as I am to real, integrated communications’.