NEWS: Dorlands agrees to withdraw apple ad to sidestep conflict

Bates Dorland has diffused a potentially embarrassing conflict problem with its Cordiant sister agency, KHBB, by withdrawing an ad urging a boycott of French apples.

Bates Dorland has diffused a potentially embarrassing conflict problem

with its Cordiant sister agency, KHBB, by withdrawing an ad urging a

boycott of French apples.



Charlie Scott, the Cordiant chairman, was drawn into the furore after

representatives of French growers, whose UK business is handled by KHBB,

angrily demanded a halt to the advertising.



Sopexa, an umbrella organisation that markets French apples, cheeses and

wine in the UK, complained to the Advertising Standards Authority.



The ad called for a boycott of French apples, following claims they were

being ‘dumped’ on the English market from countries opposed to French

nuclear testing and threatening the livelihoods of UK growers (Campaign,

27 October).



KHBB, which has handled the pounds 500,000 French apples account for

several years, is understood to have pressed the matter strongly with

Dorlands, which has agreed not to run it again.



Hamish Pringle, KHBB’s chairman, said: ‘I respect the right of an agency

to act in the best interests of its clients. But in this case there

doesn’t seem to be a client.’



Nicola Peers, the Sopexa marketing director, protested to Paul Twivy,

the Dorlands group chief executive, about the ad and rejected the

‘dumping’ allegations.



Twivy insisted the agency stood by claims made in the ad, which had been

vetted by lawyers, and said he was surprised by Sopexa’s reaction.



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