The London Docklands Development Corporation is poised to appoint Bates
Dorland as the agency on its pounds 1.4 million account.
The account will return to Graham Hinton, the chairman of Dorlands, who
joined the agency earlier this year after his split with DMB&B, the
incumbent on the business.
It was during Hinton’s time at DMB&B that the agency produced its
national press campaign under the theme of ‘Be a docker, not a knocker’.
Peter Mead, the Abbott Mead Vickers BBDO joint-chairman, who is acting
as advertising consultant to the corporation, was unavailable for
comment as Campaign went to press. But industry sources say that
Dorlands is the preferred choice, ahead of Walsh Trott Chick Smith, GGT
The agency’s brief will be to sustain the corporation’s marketing
activity during the final phase of its life before it is wound up in