NEWS: Dowell and Associates beats Delaney Fletcher to UK Epson account

Dowell and Associates has scooped the centralised UK advertising account for the Japanese printer giant, Epson, in the midst of a pan-European creative rethink (Campaign, last week).

Dowell and Associates has scooped the centralised UK advertising account

for the Japanese printer giant, Epson, in the midst of a pan-European

creative rethink (Campaign, last week).



The agency is to take over the pounds 3 million advertising for Epson’s

UK and international divisions after a two-way shoot-out against Winston

Fletcher’s Delaney Fletcher Bozell. The two agencies had shared the UK

business, with Dowell handling product-based advertising and Bozells the

corporate work. Dowell now takes on the entire UK above- and below-the-

line work for the company.



Geoff Dowell, the agency’s executive chairman, said that Dowell’s track

record on Epson’s product advertising had helped clinch the centralised

UK account.



‘Over the past three years our campaigns have always generated a good

response, and we were able to demonstrate a strong emphasis on achieving

real results for the company,’ Dowell added.



Dowell also takes on advertising for Epson’s International division,

which incorporates Africa, the Middle East and Scandinavia. Dowell is

part of a network of independent agencies, E3, which will be used to

handle Epson’s advertising in local markets outside the UK.



The UK advertising overhaul comes as Epson steps up its plans for to

achieve a harmonious approach to its European advertising. The company

is set to brief three of its incumbent European agencies to devise a new

pan-European advertising concept.



Bozell Worldwide, which handles some Epson business in Amsterdam, is

expected to pitch alongside two other Epson agencies to design a new

look for the company’s European ads.



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