NEWS: Elstein takes top role at Channel 5

The industry has welcomed the shock appointment of David Elstein, the former head of programming at BSkyB, to the post of chief executive of Channel 5.

The industry has welcomed the shock appointment of David Elstein, the

former head of programming at BSkyB, to the post of chief executive of

Channel 5.



However, his arrival has also fuelled rumours that the channel is

running into problems with its launch plans.



Elstein, whose appointment comes just four months before Channel 5 is

due on air, is taking over the role from Ian Ritchie, who had overall

responsibility for launching the channel. Ritchie remains at the channel

in the new post of chief operating officer, reporting to Elstein.



Frank Barlow, the chairman of Channel 5 Broadcasting, commented: ‘David

is one of Britain’s most talented and respected broadcasting executives

and brings significant additional strength to Channel 5’s management

team.’



The channel is due to go on air in the first week of January 1997. But

it cannot launch until it has retuned the TV equipment in 90 per cent of

the homes that will be disturbed by the channel’s signal. Speculation is

mounting that the channel will not reach the required level in time.



Elstein, however, denied that there were any problems with the channel’s

launch plans. ‘Channel 5 has assembled a first-class team, who are well

on track with the tasks facing them,’ he said.



It is not the first time that Elstein has been associated with the UK’s

fifth terrestrial TV channel. He was the man who put together BSkyB’s

bid for the licence last year. In the event, Sky submitted the lowest

bid for the licence, at just pounds 2 million. Elstein will now be

working for the company that secured the licence on a bid of pounds 22

million.



Several members of the Channel 5 team that Elstein will be working with

were actually members of the proposed Sky Channel 5 line-up. Both Dawn

Airey, Channel 5’s programme director, and Nick Milligan, the channel’s

sales director, were part of Elstein’s Channel 5 bid.



Milligan welcomed the appointment as a strong signal to the advertising

community: ‘David comes from a truly commercial programming heritage. He

has developed extensive client relationships at Sky and this can only

strengthen our commercial position at Channel 5.’



Elstein has been greeted as a suitable frontman for Channel 5 as it

nears its launch. Jim Hytner, Sky’s marketing director, pointed out that

Elstein has ‘represented Sky in environments that have been pretty hot

for us - politically or with the media - and he’s been brilliant at

that. He’s hugely articulate with magnificent presence.’



Christine Walker, the chief executive of Zenith Media, which handles

Sky’s media account, is sceptical about Channel 5’s likely launch date,

but said that Elstein is ‘a fantastic appointment. He’s a phenomenal

frontman, incredibly bright and absolutely right for the channel.’



The 51-year-old Elstein comes from a strong programming background.

Having gained a double first at Cambridge by the age of 19, he was the

youngest general trainee at the BBC in 1964.



After four years at the BBC he spent 14 years as a producer/director at

Thames Television. He went on to work at London Weekend Television,

Primetime TV, Goldcrest TV and launch his own production company, Brook

Productions, before returning to Thames in 1986 as the director of

programmes. He took up the same post at Sky in 1993.



The Elstein file



1964 BBC, trainee

1968 Thames TV, producer/director

1982 Independent producer

1986 Thames, director of programmes

1993 Sky, director of programmes

1996 Channel 5, chief executive



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).