NEWS: Emap Nationals to launch second car title for young men

Emap Nationals is preparing to launch a monthly car magazine aimed at streetwise young men.

Emap Nationals is preparing to launch a monthly car magazine aimed at

streetwise young men.

Revs, which will hit newsstands on 28 June, is being backed by a pounds

500,000 million national press and radio campaign through Cowing

Balmforth Trendall and Universal McCann.

The magazine will target 24- to 30-year-old car enthusiasts who own

affordable cars that are five to 15 years old. It will have an initial

print run of 130,000 and a target launch circulation of 70,000 copies.

The magazine has been developed by the same team that launched Max


Revs aims to cater for people who want down-to-earth advice about

modifying their cars to get the best possible performance.

Revs’ publisher, Grahame Steed, said: ‘Max Power has become a lifestyle-

oriented magazine that covers modifications for newer cars. This has

left room for a title with a similar style but offering practical advice

to younger drivers with older cars.’

Andy Norris, a media manager at TMD Carat, which handles the Nissan

account, commented: ‘Max Power’s success came as a bit of a surprise. I

can’t really see another market within that arena.’


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