NEWS: Enfield ‘bullies’ new stars in Hula Hoops ads

The supermodel, Naomi Campbell, Blur’s Damon Albarn, and the TV personalities, Bob Holness and Philip Schofield, are the latest celebrities to get a verbal mugging by Harry Enfield in a new round of commercials for KP’s Hula Hoops snacks.

The supermodel, Naomi Campbell, Blur’s Damon Albarn, and the TV

personalities, Bob Holness and Philip Schofield, are the latest

celebrities to get a verbal mugging by Harry Enfield in a new round of

commercials for KP’s Hula Hoops snacks.



The ads, breaking nationally in two weeks through Publicis, aim to build

on a claimed 25 per cent sales increase for the brand since the ‘Oi!

No!’ campaign’s debut nine months ago.



The four famous faces were chosen from a list of suggestions for a

verbal savaging from Frank and George Doberman - aka the Self Righteous

Brothers, the duo created by Enfield and Paul Whitehouse.



The stars were given final script clearance for the 30-second ads, which

retain the ‘A round forever’ theme.



KP is putting pounds 2 million behind the latest initiative on the 25-

year-old brand, which now claims leadership of the pounds 550 million

snacks market.



Stephen Meade, the Publicis group account director on KP, claimed the

campaign was such a hit that celebrities were almost clamouring to be

involved and that the ‘Oi! No!’ catchphrase had entered the language.



‘I don’t believe we would have got Naomi Campbell first time around,’ he

said. ‘It’s also important to have Damon Albarn because it shows that

the brand is genuinely contemporary. Also, they’re people that everybody

has got a view about.’



The campaign was written and art directed by Andy Wakefield and directed

by Sid Roberson through Mendoza Productions.



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