The supermodel, Naomi Campbell, Blur’s Damon Albarn, and the TV
personalities, Bob Holness and Philip Schofield, are the latest
celebrities to get a verbal mugging by Harry Enfield in a new round of
commercials for KP’s Hula Hoops snacks.
The ads, breaking nationally in two weeks through Publicis, aim to build
on a claimed 25 per cent sales increase for the brand since the ‘Oi!
No!’ campaign’s debut nine months ago.
The four famous faces were chosen from a list of suggestions for a
verbal savaging from Frank and George Doberman - aka the Self Righteous
Brothers, the duo created by Enfield and Paul Whitehouse.
The stars were given final script clearance for the 30-second ads, which
retain the ‘A round forever’ theme.
KP is putting pounds 2 million behind the latest initiative on the 25-
year-old brand, which now claims leadership of the pounds 550 million
Stephen Meade, the Publicis group account director on KP, claimed the
campaign was such a hit that celebrities were almost clamouring to be
involved and that the ‘Oi! No!’ catchphrase had entered the language.
‘I don’t believe we would have got Naomi Campbell first time around,’ he
said. ‘It’s also important to have Damon Albarn because it shows that
the brand is genuinely contemporary. Also, they’re people that everybody
has got a view about.’
The campaign was written and art directed by Andy Wakefield and directed
by Sid Roberson through Mendoza Productions.