NEWS: Engineering multinational eyes network for dollars 12m global ad task

The power and engineering company, ABB, is hunting for an international agency network to handle a new dollars 10 to dollars 12 million global corporate advertising account.

The power and engineering company, ABB, is hunting for an international

agency network to handle a new dollars 10 to dollars 12 million global

corporate advertising account.



Corporate work is currently handled by GGK in Zurich and GGT in the UK,

but the client is understood to be keen to find a network capable of

delivering its corporate message across a range of countries.



The decision means GGT will lose the UK account, which spent negligible

amo-unts of money last year.



Bruce Kaukas, head of group corporate communications for the Swiss

multi-national, is thought to have visited four London agencies last

month. A shortlist of two will make further presentations in August.



‘We are expanding rapidly into eastern Europe and Asia and are looking

for a network that will be able to respond to local needs, especially as

we develop our operations in these fast-growing markets,’ Kaukas said.



‘Local offices increasingly require co-ordinated support and so we have

decided to go down that route, although we have been very happy with the

agencies we have been using,’ he added.



Kaukas confirmed that he had begun talks with agency networks, but

denied holding a formal pitch.



At the moment, ABB’s corporate work centres on the ‘yes you can’ slogan

developed by its former agency of record, GGK Zurich.



ABB is one of the largest power generator and electrical engineering

companies in the world. It designs, manufactures and installs heavy

equipment, from rolling stock to North Sea oil and gas rigs.



The company’s most recent financial results, for the financial year to

31 December 1995, showed pre-tax profits of dollars 2.11 billion on

turnover of dollars 33.7 billion. In the UK alone, the company employs

more than 13,000 people.



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