NEWS: Ex-Kirshenbaum planner takes up top Leagas Shafron position

Leagas Shafron Davis has appointed Alison Todd, the British-born planning director of New York’s Kirshenbaum and Bond, its new planning chief.

Leagas Shafron Davis has appointed Alison Todd, the British-born

planning director of New York’s Kirshenbaum and Bond, its new planning

chief.



Her appointment comes after a three-year stint at the US shop, which she

left before Christmas when she returned to the UK to get married.



A former senior planner at Butterfield Day Devito Hockney, she replaces

Mike Ward, who left Leagas Shafron to join the Quadrangle planning

consultancy (Campaign, 27 October 1995).



Ron Leagas, the Leagas Shafron chairman, said the agency was looking to

draw on Todd’s experience of integrated communications and new media

built up at Kirshenbaum and Bond.



‘Alison’s skills and recent experience bring a valuable new perspective

both to these developments and to our aim of achieving

disproportionately effective results for our clients,’ he added.



Todd began her career in 1987 at Abbott Mead Vickers BBDO. During her

three years at Butterfield Day she initiated the Co-operative Bank’s

‘ethical investment’ strategy; and as a vice-president of Kirshenbaum

and Bond, she worked on Snapple and Citibank.



‘Not only has Leagas Shafron done some great creative work for clients

such as Sun Alliance but it is strongly committed to planning,’ Todd

commented.



Mike Davis, the agency’s managing director, said: ‘Alison is a terrific

thinker and has proved it on some very big pieces of business. She will

not only help us improve our profile but help us recruit more quality

planners.’



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