NEWS: Ex-Telegraph group marketing director takes M&A position

David Pugh, the former marketing director of the Telegraph group, has joined the poster contractor, Mills and Allen, as its first commercial director.

David Pugh, the former marketing director of the Telegraph group, has

joined the poster contractor, Mills and Allen, as its first commercial

director.



Pugh, who will join M&A at the end of January, will have a wide brief

over the commercial functions of the outdoor company and is charged with

beefing up marketing activity. The contractor’s existing six-strong

marketing department will report to him.



Colm O’Cuilleanain, the chief executive of M&A, said Pugh would also

oversee the client sales and new product development departments, as

well as marketing.



Although Pugh has no direct experience of the outdoor medium,

O’Cuilleanain said he would be a valuable asset. ‘David will complement

our existing talents and expertise,’ he said.



‘People here have years of experience in the outdoor medium, but we felt

the company needed new blood and fresh thinking.’



M&A is keen to capitalise on the renewed interest in the outdoor medium

that will come from next spring’s launch of Oscar II - the new audience

measurement system for the poster industry.



The company is also planning a new push to increase the number of

advertisers using the outdoor medium, and the number using M&A products

in particular, across the course of 1996.



M&A is one of the leading poster contractors in the UK, but observers

say the company needs to take a more aggressive position in the coming

year to keep its market share.



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